CREATIVE STRATEGIST & DESIGNER
Originally from Atlanta and now based in Knoxville, I’m a self-taught creative working across brand, web, content, and strategy. My background is in Business Analytics and Technical Support, but my creative practice was built through experience — launching brands from the ground up and designing everything myself along the way.
My work lives at the intersection of clarity and connection. I’ve built movement-driven brands, reimagined personal identities, and created systems that help people show up with confidence — online and in real life. From logos to launch plans, I design the full picture.
I’m currently available for select freelance projects, consulting sessions, and brand collaborations.
Relevant Experience
Knoxville Movement Collective
Chief Marketing Officer 2025-Present
Built and launched a full-scale outdoor lifestyle brand from scratch. Led all branding, design, content, and community growth strategies — including website, events, merch, and partnerships.
One Knoxville SC
Corporate Sales & Community Engagement 2025–Present
Connect local businesses to pro soccer through branded ticketing experiences and community partnerships. Designed outreach assets and shaped messaging strategy.
Apple
Lead 2021–2025
Held multiple leadership and technical roles across support, training, and operations. Led workflow improvements, documentation, and team development in a high-volume environment.
Bumble
Sr. College Community Lead 2021-2024
Oversaw 10+ campus teams across the Southeast and directly managed 3 Community Leaders. Led strategy, content development, budget management, and regional brand activations in partnership with Bumble HQ.
Alpha Chi Omega
Vice President of PR & Marketing 2019-2021
Directed all communications, branding, and public-facing content for a 300+ member chapter. Oversaw digital strategy, event promotion, merchandise design, and recruitment marketing.
State Farm
Marketing Associate 2020-2021
Created and managed digital campaigns, branded content, and sales outreach strategies. Delivered monthly performance reports and closed new business.
Self-Employed
Freelance Creative/Influencer Marketing 2018-2024
Partnered with brands like HelloFresh, Bumble, and STUDs. Created branded content, built personal brand presence, and delivered end-to-end influencer campaigns across Instagram and TikTok.