Multidisciplinary creative based in Knoxville, Tennessee. I bring ideas to life through bold branding, clean design, and purposeful strategy.
My main focus is Knoxville Movement Collective — a community-driven brand I launched to make movement more social, accessible, and fun.
Alongside that, I take on freelance design and brand strategy projects for clients who care about clarity, connection, and good design.
ASHLEY
JOHNSTON
MEET ASHLEY
Featured Project
Roles: Founder, Creative Director, Designer, Strategist
Tools Used: Squarespace, Adobe Creative Suite, Google Workspace, Notion
Knoxville Movement Collective is a bold, community-first brand I built entirely from the ground up. It was created to make movement more social, accessible, and fun.
I designed every element of the brand myself — from the visual identity and website to the messaging, systems, and experience strategy. What started as a grassroots run club has become a growing social movement built on connection, momentum, and strong creative.
What I did:
Full brand identity: logo direction, color palette, typography, mascot, and visual voice
Website design and copy (Squarespace)
Marketing assets: flyers, merch, digital graphics, signage
Internal tools: onboarding forms, messaging systems, captain guides
Strategy and creative direction for growth, partnerships, and brand experience
With full creative freedom, I built a brand that moves people. It’s proof of what’s possible when vision meets execution.
Campaigns and creative for Bumble, HelloFresh, STUDs, State Farm, and others.
Campaigns and creative for Bumble, HelloFresh, STUDs, State Farm, and others.
I offer full-service creative from start to finish: visual identity, web design, copy, and the systems that support it.
All custom. All done by me.
Like what you see?
Professional Services
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Starting at $850
For new businesses, creatives, or side projects that need a strong visual foundation. This kit sets the tone for your brand with clarity and style — without overcomplicating the process.
Includes:
Primary logo + secondary mark
Color palette and typography
Mini brand guide (PDF)
Visual direction for social or print
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Starting at $1,500
A full website build with copy that actually sounds like you. Designed to be clean, easy to navigate, and rooted in your brand voice — so you can launch with confidence.
Includes:
Custom Squarespace site (up to 5 pages)
Full copywriting for each page
Mobile optimization
SEO best practices
Basic integrations (forms, links, scheduling)
1:1 handoff and walkthrough
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Starting at $2,500
A start-to-finish creative build for brands that want to show up fully — visual identity, messaging, and systems all aligned. This is my most hands-on offer and includes everything I do best.
Includes:
Logo suite + full brand identity
Brand voice and messaging guide
Website design + copywriting
Templates for marketing, email, or merch
Strategy support before, during, and after launch
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Starting at $1,200/month or custom quote
Perfect for small teams or solo founders who need strategic, on-brand content that actually gets attention. I’ll help you create, organize, and launch marketing materials that match your vision.
Options include:
Monthly content calendars
Instagram or TikTok post design and strategy
Caption and hashtag writing
Email design or template builds
Event or launch promotions
Digital flyers or ad design
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Starting at $600
A focused, one-on-one session to define your brand foundation. We’ll clarify your voice, audience, messaging, and visual direction — everything you need before launching or rebranding.
Includes:
90-minute strategy session
Brand clarity workbook
Creative brief & visual direction summary
Messaging guide (tone, keywords, and positioning)
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Starting at $850
Designed for businesses getting ready to go live. This package includes the core visuals and assets you need to promote your launch with confidence and consistency.
Includes:
Launch graphics (email, IG, stories, digital flyers)
Countdown templates
Email or DM scripts
Custom announcement plan
One planning call
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Need a creative on your team without hiring in-house? I offer monthly retainer options for long-term support — think design help, brand consistency, and creative direction as you grow.
Great for:
Small business owners
Nonprofits
Brand managers
Busy founders with evolving needs
Personal Services
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$225
Profile refresh with updated headline, bio, featured content, and visual branding (header, headshot recommendations, etc.)
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$200
Custom resume layout and formatting with a focus on clarity, storytelling, and visual polish. Includes 1 revision.
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$125
One personalized, well-structured letter that sounds like you and speaks directly to the role you’re applying for. -
$100
Clean, custom business card design that matches your personal brand. Digital-ready for print or online use.
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Starting at $400
Support designing and organizing your personal portfolio — whether you’re a creative, strategist, or founder. Can include layout, copy, and visuals depending on platform (Notion, Squarespace, PDF, etc.)
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Starting at $650
Bundle LinkedIn, resume, and cover letter — with consistent voice, clean design, and strategic positioning that feels true to you.
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Starting at $75/hour
One-hour sessions for career clarity, creative direction, or brand feedback. Great if you need help naming your business, refining your elevator pitch, or just figuring out what’s next.
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Starting at $400
Support designing and organizing your personal portfolio — whether you’re a creative, strategist, or founder.
Can include layout, copy, and visuals depending on platform (Notion, Squarespace, PDF, etc.)
Strategic Branding & Marketing Based in Knoxville, TN
Strategic Branding & Marketing Based in Knoxville, TN
Let’s work together.
Ready to collaborate, connect, or just explore what’s possible? Tell me a little more about what you’re looking for, and I’ll be in touch to book a discovery call or next step.